2021: The Journey of Two Women Entrepreneurs
E and M, two women bonded by their love for fashion, shopping, and accessories,
found themselves asking a question during a casual conversation: "Why can’t minimalist design be both simple and ingeniously versatile?"
In the summer of 2021, UNISIMP—UNIQUE IN SIMPLICITY—was born in M’s home, a brand built on the belief that simplicity and individuality can coexist.
2023–2024: Farewell and Rebirth
As UNISIMP grew and garnered a loyal following, life led E down a new path. While she embarked on fresh adventures, M chose to stay and carry the brand forward.
2025: Staying True to the Vision
Transitioning from dual leadership to a solo journey brought challenges—moments of doubt, setbacks, and introspection. Yet, M’s passion for accessories remained unshaken.
Inspired by Hong Kong’s duality—the "serious professionalism of the workday" and the "carefree romance of evenings"
UNISIMP’s designs became metaphors for effortless versatility.
Brand Philosophy
Those who wear UNISIMP never seek to please others—only themselves.
